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Mitsubishi Motors Australia Limited (MMAL) has unveiled the first public EV fast charging unit (FCU) in Australia. The FCU has been installed in front of the company’s Adelaide, South Australia head office and is designed to offer the convenience of a fast charge facility to drivers of MMAL’s ground breaking Mitsubishi i-MiEV electric vehicle.
Masahiko Takahashi, MMAL’s President and CEO unveiled the FCU this morning at a launch attended by South Australian i-MiEV owners, council and government VIPs and MMAL employees and staff.
“Mitsubishi has confirmed our position as the leader in electric vehicle technology. Not only are we the first company to offer volume-produced electric vehicles in the Australian market – now we are the first company to provide a public fast charge facility here as well,” Takahashi said.
The FCU is an Aker Wade unit installed by Club Assist in Australia and is powered by 100 per cent accredited green electricity provided by AGL Energy Limited.
Mitsubishi introduced its i-MiEV (Innovative Electric Vehicle) into the Brsibane & Australian market in August 2010 and the company has now sold more than one hundred vehicles here. The i-MiEV is a fully electric vehicle with zero drive-time emissions and is powered by a lithium-ion battery. Receiving all its torque from stall, the i-MiEV has incredibly responsive acceleration – perfect for city commuting – and boasts a convenient range of around 130 kilometres.
Normally, the i-MiEV is recharged on a standard 15 amp household power point over a seven hour period. However, the fast charge unit can recharge up to 80 per cent of an i-MiEV’s battery in 30 minutes, or provide an extra-quick top-up of around 50 per cent in just 15 minutes.
According to Masahiko Takahashi, MMAL chose to install the fast charge unit at its South Australian headquarters for a number of reasons.
“Mitsubishi is a long-time member of the South Australian business community, and we are extraordinarily proud of our history here, so we are always very ready to support our local market.
“We have several i-MiEV Foundation Customers here in Adelaide, and I am sure the new FCU will be very convenient for them,” Takahashi said.
“In addition, MMAL plans to offer an i-MiEV vehicle for our staff to use as a pool car, and I have no doubt that it will be so popular that it will require topping up on a regular basis.”
i-MiEV vehicle owners are invited to utilise the new Fast Charge Unit, located at the Mitsubishi site in Tonsley Park, free of charge.
Product-wise, MMC will be launching 8 new electric-powered vehicles*1 by FY2015 as part of its efforts to reduce environmental impact. This includes introduction of hybrid vehicles in FY2013 to improve fuel efficiency over conventional combustion-engine vehicles. In parallel, MMC will keep its business resources focused on globally strategic models such as compact cars and SUVs, for which high demand is expected, especially in emerging markets. Both development process and product range will be streamlined by discontinuing region-specific model production.
In emerging markets where demand is growing, MMC plans to expand its lineup by introducing vehicles with high market demand, such as SUVs and a compact, fuel-efficient and affordable global strategic car (“Global Small”). This increases FY2013 retail sales volume by 280,000 units over the FY2010 forecast. In mature markets where a gentle recovery is expected, FY2013 sales volume is set with a 90,000-unit increase over the FY2010 forecast, by including compact cars and eco-cars. This brings total FY2013 target sales volume to 1,370,000 units (FY2010 forecast: 1,000,000 units*2).
MMC will strengthen its production capacity in emerging markets to respond to the range of growing demands in those regions. In Thailand, MMC will build a third factory, making it the second-largest exportation hub after only Japan; in China, MMC will strengthen production capacity by reinforcing a joint venture with a local partner; and in Russia, MMC will start production of a new SUV. At the same time, production capacity at Japanese, US and European production hubs will be adjusted to target sales volumes. The US hub will introduce a new model for both domestic and export sale. As for its European hub, MMC has decided not to introduce a successor to the region-specific Colt model. Finally, in Japan, MMC will proceed with a minicar joint venture with Nissan to increase domestic production volume and streamline plant operations.
While the business environment is undergoing such substantial changes, MMC will make fundamental reforms in cost structure via a Cost Reduction Implementation Committee under the direction of the president. By measures such as counteraction of yen appreciation by expansion of overseas procurement, MMC targets a 90 billion yen decrease in FY2013 material costs over the FY2010 forecast. Together with global production expansion, MMC will also enhance efforts to sustain worldwide Mitsubishi brand quality level.
Alongside the ongoing business alliance with PSA Peugeot Citroën, MMC has expanded its business cooperation with Nissan. MMC will act decisively to form alliances with potential business partners in individual project areas with foreseeable merits, to increase opportunities and strengthen profitability.
Through these efforts, FY2013 target sales are set at 2.5 trillion yen (FY2010 forecast: 1.9 trillion yen); operating income at 90 billion yen (FY2010 forecast: 45 billion yen); and net income at 45 billion yen (FY2010 forecast:15 billion yen). Resumption of dividends is targeted by improvements in financial structure and bolstering of profit levels within the planned period.
*1: This includes both electric vehicles and plug-in hybrid vehicles.
*2: MMC has previously included in its sales figures models sold under non-MMC brands which earned royalty revenue. From FY2011, MMC will use a new counting method and only count sales of models sold under the Mitsubishi brand. The 1,000,000-unit figure mentioned is calculated using the new counting system.
As a reminder, MMC began production of the i-MiEVs for Europe from October of last year. Three months after starting shipment, about 2,500 units*2 were shipped.
Currently, the i-MiEV is attracting high attention in Mitsubishi Motors Europe’sterritory. In addition to the first 15 countries the car is to be sold in, there have been requests to introduce the i-MiEV from Finland, Serbia, Turkey, and Slovenia. In response to these requests, MMC plans to ship units to these countries in the near future, making the European countries the i-MiEV will be sold in to 19. Later on, the i-MiEV shall be sequentially introduced further within Mitsubishi Motors Europe’s territory.
*1: Austria, Belgium, Denmark, France, Germany, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, United Kingdom.
*2: This number includes Peugeot iOn and Citroën C-ZERO.
Mitsubishi Motors Australia Limited (MMAL) achieved record sales of 62,496 in 2010, representing a 9.6 per cent increase from 2009. Combined with strong growth in the SUV market and a number of record results, 2010 proved to be a successful year for the company.
In 2010, MMAL made history by introducing the first fully electric vehicle in volume production to the Australian market, with 112 i-MiEVs registered on VFacts.
Other highlights achieved by MMAL during 2010 included:
· Best ever annual result for Lancer with 23,076 sales
· Best ever annual result for Outlander with sales of 8,537
· Growth of 52.5 per cent in the total SUV market thanks to strong sales of Outlander, ASX, Challenger and Pajero
· Pajero sales increasing at double the market rate (32.5 per cent compared to 16.1 per cent) to reach a total of 6,986
· Another record year for Triton with sales of 16,578
· Strong sales of the new ASX, with 631 sold in December
MMAL president and CEO, Masahiko Takahashi, said the strong sales results for 2010 reflected the company’s commitment to providing customers with highly equipped vehicles at attractive prices.
“Mitsubishi is committed to sustainable, consistent growth, and I’m confident we can continue to consolidate our market share in 2011,” Takahashi said.
“We have a great product line-up to offer customers and we are determined to succeed.”
Sales of the new ASX are expected to strengthen as more stock becomes readily available in 2011, with 2,349 already sold in 2010.
Calendar year sales for the company totalled 62,496, an increase of 9.6 per cent over total sales for 2009. MMAL’s overall 2010 total market share remained steady at 6 per cent.
Universal Cars Ltd. (UCL), Mitsubishi Motors Corporation (MMC)’s importer and distributor for Hong Kong, announced today it will begin sales of the i-MiEV the new-generation electric vehicle to individuals.
Mass-production i-MiEVs have already been delivered to the government of the Hong Kong Special Administrative Region of the People’s Republic of China (HKSAR) and some companies; however this announcement marks the first time sales to individuals will be commenced in Hong Kong, and also marks the first time that the i-MiEV will be sold to individuals outside of Japan. UCL will begin sales of the i-MiEV to individuals from May 21 at a price of HK$395,000, with a target to sell 50 units by the end of this year. MMC and UCL signed a Memorandum of Understanding (MoU) with the HKSAR government regarding cooperation on the popularization of electric vehicles (EV) on February 26, 2009. From May of 2009, the HKSAR government conducted practicality tests with a pre-production test model i-MiEV as well as worked together with electric power companies regarding EV charging infrastructure. UCL has delivered about 30 i-MiEVs to the HKSAR government and other corporations since December 2009. In Japan, MMC first sold the i-MiEV mainly to corporations and municipalities in fiscal year 2009, with sales of about 1,400 units. In April of 2010, MMC expanded its sales to include sales to individuals. In addition to high environmental performance and handling inherent to a car with a compact body, the Mitsubishi i-MiEV has been lauded for its motive power, stability, quietness and its comfortable ride. MMC has been conducting fleet testing in countries and other areas all over the globe, and plans to launch left-hand drive i-MiEVs in Europe from the end of this year.
Mitsubishi’s innovative i-MiEV electric vehicle has today been showcased at NSW Parliament House as part of a NSW Government Trial.
The vehicle, one of only two in the country, is being trialled this week by staff at the Department of Environment Climate Change and Water (DECCW) to test its performance as part of a working fleet. During an official inspection NSW Environment and Climate Change Minister Frank Sartor met with Mitsubishi’s Vice President of Brand and Marketing, Paul Unerkov, received a brief presentation on Mitsubishi’s benchmark electric vehicle technology, and enjoyed a drive in the snappy city commuter.
Mr Sartor is enthusiastic about the potential of electric vehicles in NSW. “Our fleet has about 25,000 vehicles so the potential for electric cars to help us make savings in carbon emissions is huge,” he said.
Mr Sartor said the NSW Government has formed an Electric Vehicle Taskforce to look at the technology, infrastructure, policy, and legislation that would ensure motorists could gain early access to electric vehicles.
Mr Unerkov said “The team at Mitsubishi Motors is proud to be at the forefront of the evolution of environmentally sound motoring in Australia and is looking forward to working with the government on creating a sustainable future”.
Over the next few months, the two Mitsubishi i-MiEVs are set to continue their journey being tested in ‘real world’ environments by government fleets, private fleets and media across the nation.
Mitsubishi confirms ASX crossover vehicle for Australia Mitsubishi Motors Australia Limited has confirmed its new sub-compact all-wheel drive vehicle will be known as the ASX when it arrives in Australia in August.According to MMAL’s president and CEO, Masahiko Takahashi, the ASX nameplate is based on theconcept of an “Active Smart Crossover.”“
The ASX is primarily a city car – very stylish and manoeuvrable around town – and the adoption of the European brand name reflects this.“But ASX is more than just a pretty face. It also has the added benefit of being very smart, especiallyin terms of the technology that drives its engineering, design and all-wheel drive ability,” Takahashi said.The ASX is closely based on the Concept-cX show car, first unveiled at the 2007 Frankfurt MotorShow. The vehicle is available in Europe and Japan with a variety of power plants, and the choice ofeither two or four-wheel drive configurations.
While MMAL has not yet revealed full specifications for the ASX range, the company has confirmedthat the Australian line-up will include both diesel and a petrol engines and will be available for sale in Australia in August.