Mitsubishi Motors Australia Limited (MMAL) today announced the current Vice President of Corporate Strategy, Mr Masahiko Takahashi, will become President and CEO, following Mr Robert McEniry’s decision to step down as of 31 March 2010, to pursue other business interests. Mr Takahashi has 27 years global experience with Mitsubishi Motors Corporation (MMC).
He has worked extensively in Japan, the Middle East and Latin America overseeing marketing, distribution and sales programs for numerous markets across these regions, including the establishment of MMC’s operations in the Middle East. In 2005 Mr Takahashi moved from his position as General Manager Australia and New Zealand Department in MMC to work with Mr McEniry at MMAL. Robert McEniry joined Mitsubishi Motors Australia Ltd in November 2005 after extensive experience in the global and local automotive industry at General Motors and SAAB and has presided over a period of significant challenge including the company’s transition from a local manufacturer / importer to a successful distributor and retail company.
Mr Takahashi said: “I have come to appreciate the uniqueness of the Australian market over the last four years, and I see significant opportunity for further growth and success of the Mitsubishi Motors operation in Australia, building on the sound base established by Mr McEniry.” “We are seeing strong results across our product range, with both Lancer and Triton reaching all time record sales levels for CY 2009, and the management team is committed to building on that momentum,” Mr Takahashi said. On announcing his decision, Mr McEniry said: “I believe the company and the brand are in great shape, with a very solid foundation for future growth.”